AFECA Membership Marks a Turning Point in International Engagements

The CEO of Khuzestan International Exhibition Company announced the company’s official membership in the Asian Federation of Exhibition and Convention Associations (AFECA), describing this achievement as a turning point in expanding international interactions, strengthening Khuzestan’s role in economic diplomacy, and enhancing the position of Iran’s exhibition industry at the regional and global levels.

Rahim Jalili, CEO of Khuzestan International Exhibition Company and President of the Iran Association of International Exhibitions, referred to the membership of Khuzestan International Exhibition Company in AFECA as a strategic achievement for Khuzestan Province and the national exhibition industry. He stated:

“Joining AFECA represents a significant step toward the internationalization of exhibition activities and the enhancement of Iran’s position within the professional network of Asian and global exhibitions. This membership not only provides a valuable opportunity for the exchange of knowledge, experience, and global standards, but also paves the way for a more effective presence of Iranian exhibitions in international markets.”

Emphasizing the distinct role of Khuzestan Province, Jalili added:

“Khuzestan, as one of the country’s major economic, industrial, and energy hubs, deserves a position aligned with international exhibition interactions. This membership can contribute to attracting investment, developing specialized events, increasing the participation of foreign companies, and strengthening the province’s economic diplomacy.”

The President of the Iran Association of International Exhibitions also highlighted the broader implications of this development for the national exhibition industry, noting:

“The presence of an Iranian exhibition company within such a prestigious federation is a clear indication of the maturity and high capacity of Iran’s exhibition industry, particularly in Khuzestan Province. This path provides a platform for showcasing national capabilities, enhancing Iran’s exhibition brand, and fostering synergy among members of the Iran Association of International Exhibitions across the region and Asia.”

In conclusion, the CEO of Khuzestan International Exhibition Company expressed hope that this achievement would mark the beginning of a new chapter in the development of international cooperation, the enhancement of professional standards, and the strengthening of Iran’s position in the regional exhibition economy.