According to the Public Relations Office of the Iran International Exhibitions Association, the 7th Bushehr Date Exhibition was inaugurated with the presence of the President and Secretary General of the Association, alongside a number of national and provincial officials. This event, now recognized as the official exhibition brand of Bushehr Province, has earned a distinctive position in the country’s economic calendar.  

In his opening remarks, Rahim Jalili, President of the Iran International Exhibitions Association, stated: “Over the past two years, the Association has conducted a detailed assessment of the economic potentials, capabilities, and geostrategic characteristics of every province, in consultation with managing directors of local exhibition companies. The goal was to determine which domain each province could best represent through a specialized, leading exhibition. For instance, Khuzestan has identified the Oil Industry Exhibition as its brand event, while Bushehr—with its strong position in date production—has successfully registered the Date Exhibition as its exclusive provincial brand.”  

Jalili added that brand exhibitions differ fundamentally from regular ones, as they are characterized by broader domestic and international participation, national-level promotion, and highly distinctive booth designs.  

He emphasized that the Bushehr Date Exhibition possesses immense potential and should, in the coming years, be hosted in an expanded space of 10,000 to 15,000 square meters. He further noted that the Association has introduced a structured plan to ensure that all brand exhibitions across the country are organized with greater consistency, quality, and economic efficiency.  

Highlighting the exhibition’s successful debut as the newly registered provincial brand, Jalili expressed optimism that future editions will feature enhanced booth construction, specialized panels, and dialogue sessions to deliver stronger outcomes and economic impact for Bushehr Province.  

Concluding his remarks, he announced that 80 percent of the country’s brand exhibitions will be held across various provinces this year, adding that the Bushehr Date Exhibition—now officially registered—has become the recognized brand exhibition of Bushehr Province at the national level.