Tehran – December 18, 2025

In a meeting between the Deputy Minister of Industry, Mine and Trade and the Head of the Iran Trade Promotion Organization (ITPO) with the President of the Iran Association of International Exhibitions, the Secretary General of the Association, and several other senior exhibition officials, emphasis was placed on the organization of Expo exhibitions in various provinces and the necessity of approving the Exhibition Guidelines for the year 2026.

According to the Public Relations Office of the Iran Association of International Exhibitions, at the beginning of the meeting, the President of the Association presented a report on the performance of the Association in organizing and developing exhibition activities nationwide. He addressed the organization of specialized exhibitions and export-oriented events across the country and stated that, during the Association’s Board of Directors meeting at the beginning of the year, it was decided that several selected exhibition centers would host exhibitions focused on Iranian-made products with export potential under the title “Expo 2025.”

He added that, in line with this resolution, exhibition centers in the provinces of Fars, Kermanshah, Zanjan, Ardabil, South Khorasan, Urmia, Golestan, and Razavi Khorasan have so far hosted these expo events, and Khuzestan Province will also hold Expo 2025 in February 2026.

Jalili further highlighted the importance of branded exhibitions as hubs for dynamism across various industries in the country. Referring to nationwide support for such events, he described the successful organization of several branded exhibitions during the current year as a clear example of synergy and constructive collaboration among exhibition centers.

The President of the Iran Association of International Exhibitions then emphasized the need to approve the 2026 Exhibition Calendar in the coming month, stating that the executive regulations and provincial exhibition calendar for 2025 marked a turning point in the management of Iran’s exhibition industry. He noted that the Association’s cooperation in resolving calendar overlaps among different exhibition centers, as well as in setting booth allocation tariffs for International Grade A, International Grade B, and National exhibition centers, significantly improved exhibition discipline throughout the year.

Referring to this successful experience, he expressed hope that the 2026 Exhibition Guidelines would be issued as soon as possible, enabling the Association to take timely action in setting tariffs and preventing calendar overlaps.

During the meeting, Mohammad Ali Dehghan Dehnavi, Deputy Minister of Industry, Mine and Trade and Head of the Iran Trade Promotion Organization, expressed appreciation for the measures taken in the country’s exhibition sector. He reaffirmed ITPO’s support for the organization of Expo exhibitions, particularly Khuzestan Expo, stating that the presented report reflects coherent and goal-oriented planning, and recommending that this approach be maintained.

Emphasizing a quality-oriented approach to organizing exhibitions, Dehghan Dehnavi noted that exhibitions must evolve into platforms for real business interactions and effective contract formation. He added that focusing on specialized audiences, providing suitable negotiation spaces, proper scheduling, the presence of professional English- and Arabic-speaking interpreters, and effective protocol and logistics management are key requirements for the success of such events.

In closing, he expressed hope that the 2026 Exhibition Guidelines would be officially announced in the near future.